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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They employ 20 employees. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 144
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How to Create a Media Kit

5W PR

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176
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Future of PR: 2020 edition

Stephen Waddington

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 161
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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. The Real Reasons Inbound Marketing Is Scary.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Personalized Interaction — Engage with customers personally on their accounts and yours. Superior Customer Support — Deliver exceptional social customer service.