ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

B2B 334

B2B Company Case Study Conference 334

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Top publishers they’ve written for (linked). Journalists see right through it.

Company 150

Company Tools Technology Software 150

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62