Remove Customer Service Remove Employee Remove Measurement Remove Viral
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is a PR Crisis Plan?

Crisis 62
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The Importance of Social Media in Crisis Management

Prohibition

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Public squabbles.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. Identify de-influencers or detractors Yes, that’s right.

Strategy 370
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202
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10 Crisis Communication Tips Every Business Needs

Prohibition

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Prevent panic and make employees feel safe.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Workspaces.

Tools 157