ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

B2B 334

B2B Company Case Study Conference 334

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. Leverage Social Data to Craft More Effective Campaigns And Better Engage Your Target Audience.

Data 70

Data Retail How To Sports 70

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. As you’ll see below, we’ve broken down audit questions by each of these categories. Data analyst. Customer service? Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JANUARY 15, 2019

Categories are broken down into: Account-Based Execution Software. Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62