Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. They include a contingency or crisis plan. The key here is often quick access to decision makers and a clear chain of communication. .

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You’re recovering from a crisis event or near-death experience. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Read our free white paper! Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. That is the lesson I have learned over the last 15+ years. .

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 149

Communications Employee Leadership Writing 149

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? But the newspaper climate has changed. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120