Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). My favorites, by the way: Instagram, Twitter, LinkedIn. So I created a neighborhood newsletter, which I delivered on my bike to my neighbor’s mailboxes.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Good or bad, every mention is an opportunity to shape your brand’s reputation. It can also be seen as word-of-mouth marketing or free advertising. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). My favorites, by the way: Instagram, Twitter, LinkedIn. So I created a neighborhood newsletter, which I delivered on my bike to my neighbor’s mailboxes.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Reputation Specialist Michael Toebe

OCTOBER 25, 2021

When an enemy who is psychologically unhinged doesn’t want to control impulses of violent behavior, they put you in the crosshairs of an attack, with the mission to blow up your name, reputation and life. I reckon I have had more like 20 visits from the police orchestrated by the troll," Nazir told the newspaper.

Publicity 59

Publicity Reputation Crisis Management Crisis 59

Cision

AUGUST 24, 2015

ClickZ estimates that the value of an Instagram follower is ten times that of a Twitter followe r (although I don’t think that can be extrapolated to mean that any Instagram post is worth $250). Want to guess two agencies without the most stellar reputations? The newspapers! The TSA and IRS.

Newspapers 120

Newspapers Instagram Writing Examples 120

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. With crisis management, I remember the scenario we had several years ago.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

MARCH 7, 2024

Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media. Making informed choices about which media outlets to engage with can significantly impact a company’s reputation and success in the market.

Print 104

Print Marketing Real Estate Automotive 104