Remove Crisis Remove How To Remove Product Launch Remove Study
article thumbnail

How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

article thumbnail

How to Make your Messaging Stick

Onclusive

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study.

How To 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Assign roles.

Crisis 186
article thumbnail

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62
article thumbnail

What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

article thumbnail

Coming Out on Top of a PR Crisis

Critical Mention

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80
article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Crisis management. Product launch. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR. Handpicked Related Content. Myth #2: I can do my own PR.