article thumbnail

Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

article thumbnail

What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Auto Suppliers to Shine in Seraph’s Operational Excellence Awards

Bianchi Biz Blog

The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Crisis management.

article thumbnail

What to Look for in a PR Firm?

5W PR

With all of these different strategies, the agency will assist its clients in managing and maintaining a positive reputation with the general public, as well as the company’s target audience. Crisis Management. Media Relations and Outreach.

article thumbnail

Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

Food PR Services Offered by Agencies Food PR agencies offer a range of services to help businesses launch new products and menu items successfully. Here are some common food PR services offered by agencies: Media relations : Food PR agencies have established relationships with journalists, food writers, and editors.

article thumbnail

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62