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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Drills are crucial too.

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How to Prepare a PR Crisis Plan

Prohibition

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis. This should be your core support team, who will make key decisions in times of crisis.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day.

Media 108
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 189