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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. It helps to give workers roles they can play in the crisis. Jon Goldberg is the founder of Reputation Architects Inc. ,

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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Not that those forms and lists don’t have a place in crisis management.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

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How to Prepare a PR Crisis Plan

Prohibition

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

The more complex it is, the more difficult it can be to manage reputational and other risks. Coordination with respect to lobbying is particularly important as new state and local regulations are forcing more and faster disclosures about lobbying activities. Simplify political activity.

Report 173
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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. “It

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings. We used to do a big crisis simulation once a year, today we have such training with clients every two or three months. Now the leadership is horizontal.

Meeting 98