Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. What role does social media play in reputation and crisis management today? For many companies, their social media presence also doubles as customer service. What advice do you have for public relations professionals facing a crisis?

Crisis 0

Crisis Reputation Study Social Media 0

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? They talk to others on Twitter and in blogs. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

Beyond PR

JULY 28, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Look for trends and changes over time. Sales are up.

Employee 80

Employee Journalism Data Technology 80

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? How would you define the difference between risk management and crisis management?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. David Oates, you can find me on LinkedIn and Facebook and in Twitter. I’d be only too happy to be of service, even if it’s just a quick 10-minute phone call. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78