PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! We’ve all got smartphones with sophisticated video cameras. We’ve read the tweets, replayed the video several times and heard victims’ stories long before we read about the same issue on a news site or see it on a TV broadcast. United Airlines.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. There is nothing more sacred to us than our customers ’ trust,” concludes Doyle in Domino’s candid video. “We

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. A better approach for Amazon was to move on and prove the critics wrong – go make a Best Job in the World video instead.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment.

Social Media 79

Social Media Crisis Media Airlines 79

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Oscar Munoz, United CEO, apologized for the incident on social media.

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Crisis Brand Branding How To 271

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unfortunately, all of that hard work can be undone in one PR disaster. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Branding 48

Branding Brand Crisis Social Media 48

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

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Report Media Advertising Advertising 225