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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators?

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ]. For organizations eager to retain top talent, it will be crucial to show exemplary leadership post-COVID. loss that is the average for organizations during the COVID-19 crisis.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Don’t treat your employees as commodities.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Lay the groundwork: Be sensitive to employees’ needs.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. It’s helpful and makes us stronger as a communications community.

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

PR Daily

Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling. Every organization is a storytelling mine. FREE GUIDE: The State of Corporation Communications 2021 ].

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Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. Communicators, take note to partner with your legal teams on an appropriate action regarding vaccine IDs that is specific to your industry and the needs of your stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. CRISIS LEADERSHIP BOARD.

Why you should address the coronavirus with employees

PR Daily

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees.

How to turn virtual teams into real communities

PR Daily

For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images.

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Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? CRISIS LEADERSHIP BOARD.

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. CRISIS LEADERSHIP NETWORK.

3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead. We launched the crisis plans we’d been preparing as incident response centers were set up, and employees were sent to work from home.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. CRISIS LEADERSHIP BOARD.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Why it matters: Scams, false information and exaggerated claims are continuing to increase during the crisis.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Good morning, communicators: Ohio Department of Health relied on the power of visuals in a recent video titled, “ Space Makes Us Safer” : Social distancing works. Here are today’s top stories: Best Buy to furlough 51,000 employees. CRISIS LEADERSHIP BOARD.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. CRISIS LEADERSHIP NETWORK.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. I work as the communications, events and CSR lead for our company in the U.S., Here is what we did: Communicating to stakeholders. Here’s how Astellas U.S.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

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Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. Here are today’s top stories: Uber lays off 3,700 employees. CRISIS LEADERSHIP BOARD.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

Hello, communicators: As many employees continue to work remotely and workforces are dispersed during COVID-19, holiday office parties are being canceled or turned into virtual gatherings—the latter of which is another obstacle for employee engagement during a time of Zoom fatigue.

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Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now. Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon?