Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators? In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

5 crisis communications lessons from horror movies

PR Daily

What doesn’t kill your employees makes your company stronger, right? Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Lay the groundwork: Be sensitive to employees’ needs.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis? As you settle in for the long haul, consider employees’ needs.

How to turn virtual teams into real communities

PR Daily

For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. You can get more information and resources to respond to the crisis at Google’s COVID-19 hub. Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Don’t treat your employees as commodities.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Hello, communicators: Cuisine Aunt Dai, a Chinese restaurant in Montreal, is grabbing both headlines and kudos for the honesty that its owner, Feigang Fei, includes in his menu. The effort underlines the power of honest reviews and communications. CRISIS LEADERSHIP NETWORK.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. The company’s vice president of U.S.

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. How are you highlighting this innovation in your communications? If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. CRISIS LEADERSHIP BOARD.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. CRISIS LEADERSHIP NETWORK.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees.

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

Why you should address the coronavirus with employees

PR Daily

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. When communicating with employees, be exceedingly empathetic and reassure them that their safety is your top concern.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each CRISIS LEADERSHIP BOARD.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? Why it’s important: The pandemic has sped up what is an already fast 24-7 news cycle, which doesn’t leave communicators much time to make decisions and respond. CRISIS LEADERSHIP BOARD.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images. Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. In 2021, what’s stopping you from facilitating more consistent employee recognition?

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. They’re informing employees, customers, their industries and the broader communities they serve. It’s crucial to do so in a crisis. The current coronavirus, officially known as COVID-19, has led to travel restrictions, business disruption and employee nervousness, among other issues. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. I work as the communications, events and CSR lead for our company in the U.S., Here is what we did: Communicating to stakeholders. Here’s how Astellas U.S.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

Hello, communicators: As many employees continue to work remotely and workforces are dispersed during COVID-19, holiday office parties are being canceled or turned into virtual gatherings—the latter of which is another obstacle for employee engagement during a time of Zoom fatigue.

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WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

PR Daily

Good morning, communicators: Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. Make sure your storytelling efforts adapt to the latest technology and make use of all the assets you have to offer.

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Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. Here are today’s top stories: Uber lays off 3,700 employees. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. CRISIS LEADERSHIP BOARD.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Communicators, how do you help set expectations for your efforts? CRISIS LEADERSHIP NETWORK.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

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Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Hopefully, despite their varied races, religions and sexual orientations, your employees share the opinion that “hate speech” should not be tolerated within the workplace.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Good morning, communicators: Ohio Department of Health relied on the power of visuals in a recent video titled, “ Space Makes Us Safer” : Social distancing works. Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. CRISIS LEADERSHIP BOARD.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. No matter your response in the early days of Black Lives Matter protests, you would do well to talk with your employees and find ways that you can improve your efforts in all three pillars, whether through eliminating offensive words and processes, or increasing opportunities and hiring new team members.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Hello, communicators: Matt Barrie, a host on ESPN’s “SportsCenter,” recently tweeted a moment of irony with reporter Dianna Russini: I was asking @diannaESPN about potential communication issues during tomorrow nights #NFLDraft , then this happened. 1 channel to reach employees is email.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.).

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. CRISIS LEADERSHIP BOARD.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.