5-ways-motivate-pr-team 
Mindful Marketing
APRIL 18, 2016
It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Too often, PR experts are defined by their ability to secure a piece of media coverage. Invest in PR tech. Asking for a report more than once a week is way overkill.
Landis PR
OCTOBER 25, 2021
Note: This article originally ran on O’Dwyer’s PR News ‘ website. That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. While you may previously have expected emails and phone calls to slow down by 5:30 p.m.,
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Cision
AUGUST 9, 2016
Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis.
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?
MaccaPR
FEBRUARY 25, 2015
Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? A bunch of them are new hires we’ve made in the past year, and they are really motivated to make their mark here. But earlier this month the Journal stopped producing those pages.
Communications Conversations
MAY 3, 2016
Each year, I give recent grads the floor here and showcase some of the best PR students across the country. For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby has natural instincts for PR.
Sword and the Script
APRIL 17, 2018
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Martech teams want infrastructures that streamline and automate time-consuming tasks while leveraging more sophisticated and reliable technologies – and brings some relief to the tidal wave of technologies that seem to wash over us.
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