Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Images: Joe Shlabotnik , rzepak ( Creative Commons ).

Journalism 120

Journalism Brand Branding Writing 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 99

Publicity Conference Leadership Measurement 99

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. white papers (36%).

Survey 99

Survey Media Relations Corporate Communications 99

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120