Creativity Interviews Leadership White Paper 
Cision
JUNE 25, 2015
If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Report back to leadership.
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.
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ImPRessions - Crenshaw Communications
MARCH 17, 2017
From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be scrupulous.
Sword and the Script
OCTOBER 22, 2019
Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 3) Audio and podcasts.
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.
Doctor Spin
APRIL 17, 2023
Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!
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