article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Image by ElisaRiva via Pixabay, CC0 Creative Commons. Funny thing is — it’s not really a hot new trend.

Trends 77
article thumbnail

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Tours (ex: facility, office, real estate walkthrough). In addition, the average respondent consumes 1.5 Image credit: PEG. Live Streaming.

Video 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98
article thumbnail

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event.

article thumbnail

Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative. Host: Big-ups!

article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. ” Instagram: How many followers do they have? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The Inside Story on How to Spy on Competitors (& Innovators).

How To 198
article thumbnail

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Instagram: How many followers do they have? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. The Inside Story on How to Spy on Competitors (& Innovators). The Key Steps.