Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?
OnePitch
APRIL 14, 2022
On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?
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Critical Mention
OCTOBER 21, 2018
Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO. However, the context, situation and relationship with the influencer all have to be taken into consideration for each crisis.
Beyond PR
OCTOBER 4, 2016
It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.
Beyond PR
JANUARY 26, 2017
Product demos. Product launches. You’re really only limited by your own creativity. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Streaming live events. Takeovers by influencers.
Beyond PR
NOVEMBER 9, 2016
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
Beyond PR
APRIL 27, 2016
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.
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