Creativity, Customer Service, Measurement and Storytelling

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training

Media Training Crisis Communications Conference Training

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling

Storytelling Internal International Social Media

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training

Training Media Training Reputation Crisis Communications

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training

Training Media Training Reputation Crisis Communications

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media

Media Storytelling Technology Data

40+ Blogs Marketers Should Be Following

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Pinterest breaks give us a boost of creativity when we need it most. a free marketing course).

Blogging

Blogging Marketing Pinterest SEO

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology

Technology Analysis Data Tools

Book Clubbin': How to Better Your Marketing with Empathy and Service

PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

Marketing

Marketing How To Customer Service Groups

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data

Data Communications Reputation Data-Driven PR

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Media and journalism.

Conference

Conference Marketing Case Study Content Marketing

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing

Marketing Content Marketing Data Social Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media

Social Media Marketing Media Creativity

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. 20) Mack Collier.

Social Media

Social Media Marketing Pinterest Media

Public relations in 2018

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity

Publicity Ethics Data Community

Public Relations Today

The 20 Responsibilities of PR and What They Entail

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Trending Sources

The 22 Responsibilities of PR and What They Entail

The 21 Responsibilities of PR and What They Entail

Earned Media Rising Podcast With Cision CMO, Chris Lynch

40+ Blogs Marketers Should Be Following

Get Your Head Around AI and PR With Adam Hirsch

Book Clubbin': How to Better Your Marketing with Empathy and Service

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

20 of the Coolest Marketing Conferences to Attend in 2020

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Top 50 PR, Marketing & Social Media Podcasters to Follow

Public relations in 2018

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