Creativity Crisis Management Measurement Storytelling 
Sword and the Script
SEPTEMBER 19, 2022
How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?
Prohibition
FEBRUARY 14, 2023
Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.
Solo PR Pro
JANUARY 7, 2019
In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.
NewsWhip
MARCH 31, 2021
As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. And I think also just from the clients, right? Bryan: Yeah.
Sword and the Script
DECEMBER 20, 2022
The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?
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