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Mindful Marketing
MAY 17, 2017
The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. Of course, as one of those new players (but not contacted for this report), we were happy to read this sentiment.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. I’m not talking about a social media upvote or a Facebook “like.”
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. PR 20/20 + Artificial Intelligence + You. Intelligent Automation Solutions.
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
Sword and the Script
JULY 2, 2019
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Here we go…. That partnership has ended.”.
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. He wrote, “So 9.5
Waxing UnLyrical
DECEMBER 12, 2016
Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. Why do you care about Social PR? What’s your secret Social PR Superhero power?
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