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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes. Here are a handful of trends to be aware of in the coming year. I simply stole narrowed down themes based on this Hotwire Communications Trend Report.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

But, will this brand journalism trend continue? Who wants to get their news from a wireless service provider? I know they’re only writing (largely) about the tech space, and most likely, topics that are closer to their sphere of influence, but who’s looking for news from Verizon? Disagree with me?

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. We’ve all been there. And we all know it’s ridiculous.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Developed from corporate communications, it soon applied to mass media to the public (38).

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