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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. This has produced unintentionally funny results, like the time a corporate communications manager unearthed a bound plan from 1997. But, failing to prep can be a miscalculation.

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Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. Yet there’s a sizable population in corporate communications that admit to lacking a plan. If you don’t have a plan, how can you possibly be prepared?

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. What did you hope to gain?

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. However, Thrasher added, journalists understand that media relations specialists are busy, too.

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