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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. But, failing to prep can be a miscalculation.

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. Using a Survey for New Business – A Case Study. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. According to Cision’s report, two out of three journalists surveyed said most PR pitches they receive are irrelevant to them.

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First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. Lyft on the other hand, recently celebrated an extra three percent bump in users and high marks in a recent customer survey.

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