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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

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Cultures of Corruption

Mindful Marketing

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

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Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create a content plan.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Public relations research: An International Perspective, London: International Thomson Business Press. Vercic (Eds.),

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). By this, I mean a frequently updated blog.