Corporate Internal Measurement Pharmaceuticals 
Contently - Strategy
JANUARY 26, 2023
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results.
Sword and the Script
JUNE 3, 2020
The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5
PR Conversations
OCTOBER 27, 2023
Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Public relations research: An International Perspective, London: International Thomson Business Press. Vercic (Eds.),
Sword and the Script
SEPTEMBER 19, 2017
This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. The rule is: if you can’t measure the results, eliminate it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies).
MaccaPR
OCTOBER 17, 2016
In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.
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