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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Brand 196
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, you could do that with anyone – a customer, analyst influencer, for example.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. 3) Data privacy seems to be a marquee issue for the association. On the flip side, what did you need to learn?

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What is Predictive Media Intelligence?

NewsWhip

Certainly at a standard to drive corporate decision making – not just comms.” . Data from that landscape can be gathered with zero latency, in a fully privacy compliant manner, and made meaningful immediately to enterprises. Real-time data is very useful for informing response and channels of response.

Media 88
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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.