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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. This type of creative, highly effective activity makes a splash. Convey a point of view. SaaS company Box Inc.’s

Branding 196
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter .

Marketing 192