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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The best privacy crisis is the one that doesn’t happen, of course. Have a digital media policy.

Privacy 120
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149
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How to Generate Leads From Social Conversations

Cision

After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later.

How To 198
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This year’s most engaged stories about Big Tech companies largely reflect public attitudes

NewsWhip

Deadline’s article about the social media company Parler received nearly 1M engagements and was easily the biggest piece of content during this time period. The article surfaced shortly after the Capitol riot on January 6th, which many users documented their participation in on Parler.

Company 78
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What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156
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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Always on the corporate side, never on the agency side, but in multiple industries. I would say document. Social media for all of its good points, has plenty of negative ones. If that patient is a celebrity, if that patient is someone who is an elected official, it is our responsibility to maintain their privacy.

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How to Generate Leads From Social Conversations

Beyond PR

After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later.

How To 57