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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360.

Corporate 100
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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. How did that agency experience prepare you for your role in corporate PR? OK, I lied–last question: You seem to be somewhat of a sports fan.

Sports 113
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” As president, she’ll lead the company’s operations and corporate strategy. billion ,” according to a new report from Burton-Taylor International Consulting.

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The Value Of A Global PR Network

Landis PR

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59
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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? So what could Lochte have done differently?

Crisis 48
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.