article thumbnail

Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

article thumbnail

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Not bad for promoting a webinar that covers complex marketing issues. Rethinking your website real estate. Our aim was to fit the design in with the rest of the site. percent of the total.

article thumbnail

How to Design Call-to-Action Buttons That Power Clicks

Beyond PR

Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Do you have content marketing material that you can’t wait to share with them? Once you have a clear motivation ( I want people to buy my new product; I have a white paper that I want people to download ; etc.),

How To 40
article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Define goals.

How To 198
article thumbnail

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. How did Movoto do it?

article thumbnail

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40