Remove Content Marketing Remove Digital PR Remove Infographics Remove Study
article thumbnail

PR Professional’s Guide to Content Marketing

5W PR

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

article thumbnail

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Digital Skills You Need in 2015

The Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR'

article thumbnail

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100
article thumbnail

How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 91
article thumbnail

How Content Makes Loyal Fans: Part One

The Proactive Report

It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works. Watch this video on how to make 10X content.

article thumbnail

SMART News Content

The Proactive Report

Content with relevant images gets 94% more views than text alone. Infographics are liked and shared on social media 3X more than other any other type of content. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. Follow me on Twitter.

Reddit 100