Content Marketing Corporate Creativity Crisis Communications 
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!
Sword and the Script
DECEMBER 30, 2017
Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations.
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Sword and the Script
JANUARY 5, 2016
Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Related Content Worth Checking Out.
Waxing UnLyrical
JULY 12, 2018
If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0.
Critical Mention
SEPTEMBER 19, 2019
With the changing media landscape, the ability to earn coverage requires that much more creativity! This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. One of the biggest trends we’re seeing is a shift towards Opinion articles.
Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here.
Sword and the Script
DECEMBER 26, 2023
Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.
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