Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87

Crisis Employee Trade Shows Local 87

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.

Industry 76

Industry Trade Shows Marketing Film 76

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 169

Marketing Employee Content Marketing Training 169