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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling?

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258
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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 86