NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family.

Reputation 78

Reputation Journalism Financial Corporate 78

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Many databases promise up-to-date background on media targets and trends. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 100

Mobile SEO Reputation Web 100

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I’m a Senior Reporter at InsideEVs.

Meeting 84

Meeting Report Transportation Automotive 84

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. According to the Cision State of the Media Report 59 percent of U.S. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 192

Media Relations Media Pitching Case Study 192

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Data Journalism. Trend Spotting. Media Training. Have we missed any PR responsibilities?

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Since Covid-19 caused such a huge change in consumer purchasing habits, increasing the rise of eCommerce, social media channels will unsurprisingly continue to develop more ways to allow businesses to thrive, despite the pandemic.

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. He said people like to consume quality stories as they always have. Analytics surface what news and consumer stories are performing the best.

Reddit 159

Reddit Media Analytics Trends 159

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Remember your values.

Communications 137

Communications Film Radio Reputation 137

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 16, 2015

While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Ultimately, great stories drive PR and journalism. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Data 195

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Solo PR Pro

JANUARY 7, 2019

Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision. The post 2019 Trends to Watch for Solo PR Pros appeared first on Solo PR Pro. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. I love stories on business trends. How long have you been in journalism and how did you get started?

Report 82

Report Meeting Automotive Media 82

Prohibition

JUNE 2, 2023

Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. I’d also suggest to keep updated and familiar with topical social trends, across all platforms. I loved it. My career further developed when I made the move to an agency in Leeds.

Meeting 62

Meeting B2B Social Media Agency 62

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today. Social media users passed the 3.5 Is it marketing? Communications?

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214