Consumer Instagram Print Television 
Shift Communications
APRIL 27, 2018
It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. Old school word of mouth.
Bianchi Biz Blog
FEBRUARY 1, 2024
In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.
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ImPRessions - Crenshaw Communications
JANUARY 22, 2020
What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .
Cision
NOVEMBER 21, 2017
Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?
Stephen Waddington
MAY 19, 2020
We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.
Shift Communications
JULY 25, 2016
You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. Yes, we watch television but how?
Cision
SEPTEMBER 15, 2016
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.
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