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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. It provides data and insights about the content that people are consuming around the internet. There are powerful insights for internal and corporate communication. It’s intended as a practical handbook. It's a must read for anyone working in PR.

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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 2: Develop your internal escalation process. Step 4: Draft your playbook and crisis communications handbook.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. This can be time-consuming and difficult to stay on top of so be sure to share the burden. If managed especially well, few outside your crisis response team will even know something happened. Bonus Tip: Regularly Revisit the Plan.

Crisis 40