PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 4: Draft your playbook and crisis communications handbook.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Beyond PR

APRIL 22, 2016

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. This can be time-consuming and difficult to stay on top of so be sure to share the burden. If managed especially well, few outside your crisis response team will even know something happened. Bonus Tip: Regularly Revisit the Plan.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s.

Community 40

Community Employee Local Groups 40

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 155

Publicity Handbook Ethics Study 155

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii].

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

ZudePR

MAY 31, 2015

He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. The CIPR #AIinPR panel is working on a project to do the same for AI tools for marketing and PR. ??

Tools 69

Tools Insurance Insurance Handbook 69

Journalistics

JANUARY 27, 2016

If a larger number of Returning Visitors are consuming Journalistics’ content monthly, this suggests both new and existing readers are finding value beyond a single post. When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

If a larger number of Returning Visitors are consuming Journalistics’ content monthly, this suggests both new and existing readers are finding value beyond a single post. When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

Blogging 40

Blogging Strategy How To Writing 40