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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. What Does Digital PR Involve?

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” But there are plenty of people writing, blogging and podcasting about how to learn. Not everyone is a natural storyteller.

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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What is your favourite occupation in PR? Why do you work in PR?

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

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Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Did you know : This was the first song to be played live on a radio broadcast – in 1906.

Writing 60
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Maxim Behar on the life of Elizabeth II

Maxim Behar

For many of these people, like me, who work in an office, others work in construction, others turn the wheel and press the accelerator and the brake, for us, many people would say to themselves, "This is not work." And I was the first Bulgarian journalist to do a newspaper interview with the King. He had too much work.