Remove Construction Remove Facebook Remove Social Media Remove Viral
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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5 Common Misperceptions of Social Customers

Cision

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

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Does Digital Savvy Pay Off in a Silicon Valley Political Election?

Ishmael's Corner

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot. What about Facebook? Taking a look at Instagram …. As for YouTube ….

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Paid vs organic social – what’s the difference?

Prohibition

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Inquire about the firm’s experience with social media crisis/ pr crisis scenarios. On Facebook or Twitter, reputations created over years may be crushed in minutes.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. Facebook : How many Likes? The Key Steps.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity.