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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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How to Build A Media List (Without Paying For One)

Buzzstream

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. For example, let’s consider an industry like construction.

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. By following these strategic steps, you can construct a robust communications framework that propels your company forward in the competitive business landscape. Photo courtesy of Pixabay 1.

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The Future of Public Relations

Norton's Notes

As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. He writes that the days of ‘old school’ PR companies are long behind us, with the majority of these companies re-branding as digital marketing, social media marketing or communications companies.

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PRSA LA State of the State of PR

The Proactive Report

Every piece of content has to thoughtfully constructed and delivered. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. 34% of companies say they can’t find people with the right digital skill.