Remove Construction Remove Creativity Remove Ethics Remove Media Relations
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Concerns about job losses, privacy breaches, and ethical use are widespread. A strategic PR approach can help navigate these choppy waters, shifting the focus from problems to solutions and value.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity.

Publicity 334
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Meeting Marc C. Whitt

Wadds Inc.

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Please consider the eight habits of a masterful public relations professional I present in the book. We are, by calling, relationship builders.

Meeting 98
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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

Don’t Be: Inconsistent in your ethics, words and actions. Don’t Be: The Sean Spicer of media relations, simply acting as a mindless mouthpiece for your boss or management. Do Be: Passionate, creative, engaging and sincere in your communications efforts. Surely you’ve got a minute, right?).

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If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. It is the pre-eminent coaching organization in the world and has extremely high standards, especially in the area of ethics.