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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Explain what is required .

Publicity 334
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Maintaining Trust in the Age of AI

Presspage

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Additionally, AI algorithms can help streamline the process of constructing press releases.

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Meeting Marc C. Whitt

Wadds Inc.

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

Truth is the keyword, and how you will convey it is the creative part of our profession - the skill to choose the right words and express yourself so that people can understand. You might be cleaning hallways, driving a taxi or a truck, or working in construction. If we make these profits transparently, it means we make them ethically.

Ethics 69
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If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. Many organizations are filled with solid, creative, strategic communications practitioners and some are lucky enough to have great managers. And that’s wise.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. What do you regard as the lowest depth of misery in PR?

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology.