Conference Internal Interviews Trade Shows 
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.
ImPRessions - Crenshaw Communications
SEPTEMBER 16, 2022
While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.
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ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2022
While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.
Bianchi Biz Blog
OCTOBER 9, 2023
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you? Know your audience.
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. in person and 40.1K digitally).
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Sword and the Script
NOVEMBER 6, 2018
That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.
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