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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

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4 PR Lessons From the Houston Astros Cheating Scandal

PRSay

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Why wasn’t this communicated earlier?

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Does anyone remember when satellite news conferences were cutting-edge?). About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. We urged communications professionals to “maintain an open flow of communications once you know the story.”

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. 6 attack on the U.S.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Students have a clear path to understanding the value of reputation and its connection to strategic communications. Faculty talk trends and current events.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. In a press conference the day after the massacre, Texas Gov. DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision.