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ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Content quality, including a sentiment analysis.
Sword and the Script
DECEMBER 5, 2017
These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson). 3 Case Studies where Marketing Profits
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Waxing UnLyrical
JANUARY 27, 2011
OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.
Buzzstream
FEBRUARY 3, 2021
However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Side note: be tasteful about this!
Masters in Communications
FEBRUARY 12, 2022
This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.
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