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Taking control of your corporate branding

Presspage

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. A corporate identity change is particularly straightforward when templates, logos and boilerplates can be simultaneously adjusted in all newsrooms and press releases.

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After lockdown: the creative agency market

Stephen Waddington

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

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A New Era for Measuring Communications Campaigns

PRSay

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Rooted in the Barcelona Principles 2.0,

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson).

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

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3 PR Tactics That Support Investor Relations in Booms & Busts

Beyond PR

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements. This is a mistake.

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What’s Your Social Crisis Protocol?

prTini

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. The Benefits of a Clear Process.

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