ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

MAY 19, 2017

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. A SaaS solution that functions independently from the rest of the website can even be instantly migrated in the event of a complete website redesign.

Corporate 68

Corporate Brand Branding Guidelines 68

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson). 3 Case Studies where Marketing Profits

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

prTini

JUNE 24, 2016

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. The Benefits of a Clear Process.

Crisis 37

Crisis Mobile Social Media Comparison 37

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s become social and uses data.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is billboards, commercial posters, banners, and advertising vehicles with billboards and posters that drive around a small area helping to spread the word about an event.

Ethics 52

Ethics Communications Print Television 52